About Me

Impassioned and skilled designer with a passion for creating great ideas and a multifaceted skill set that spans across multiple disciplines. Efficiently develops creative concepts with a focus on relevant, powerful, and effective design that surpasses expectations and empowers client’s brands. Skilled in the use of the Adobe Creative Suite. Able to combine creative and analytical strategies with design thinking and expert problem solving skills to develop multifaceted campaigns that have included branding strategy and execution, website design & development, national promotional campaigns, and more.

Work samples available on request

me@nicolesteffen.com

Work History

Traverse Magazine & MyNorthMedia

Art Director January 2016 – Present

Managed art department resources and budget. Hired photographers, directed and styled photo shoots. Designed covers and features for Traverse Magazine and Northern Home & Cottage as well as multiple smaller publications. Managed a small design team to produce magazine department and marketing collateral. Worked with the managing editors to concept and plan upcoming content.

Oneupweb

Senior Graphic Designer October 2012 – January 2016

Worked with a variety of clients including Molly Maid, Mr. Handyman, Pet Supplies Plus, AllDayParts.com and True Value. Projects included website design, infographics, landing pages, display advertisements, social media graphics, print campaigns and more. Additional responsibilities included in-house photography, regular blog posts, contributing to Oneupweb sales and marketing strategy and managing Oneupweb’s social media channels.

King Media

Lead Graphic Designer & Web Developer February 2012 – October 2012

Created, managed, and executed projects for a variety of clients. Projects included brand development and execution strategy; website creation, development, and SEO implementation; server-side website management; e-mail campaign design and deployment; Brand Identity development; outdoor billboard campaigns and more. Worked with and managed multiple design interns to help them grow their skills while gaining valuable on-the-job experience.

ARS Advertising

Graphic Designer/Art Director June 2010 – February 2012

Designed various national consumer promotions for Whirlpool, KitchenAid, Maytag, and Jenn-Air Brands. Developed multiple publications for The Whirlpool Training Department. As well as, various other projects including website graphics, logotypes, trade show graphics, and more. Worked with a team to develop a multi regional commercial, newspaper advertisements, and direct mail for United Federal Credit Union.

Education

Ferris State University

Bachelor of Science (BS), Graphic Design 2010

Minor Art History

Certifications

HubSpot Inbound Marketing

December 2014-2015

Skills

A designer’s skills are in a constant state of flux. Each day is an opportunity to learn, craft, and hone a skill. There is no room for stagnation in design, only growth.

Tools

  • InDesign
  • Photoshop
  • Illustrator
  • HubSpot
  • Microsoft Office
  • Mac & PC

HTML, CSS, Flash, Google Analytics, Google Drive, xMind, Harvest, Wacom Tablets, Mailchimp, Desk-Net & more

Talents

  • Typography
  • Web Design
  • Strategy
  • Branding
  • Publications
  • Being Awesome

Data Visualization, Pre-press, Illustration, UX Design, Point of Purchase, Promotional, Social Media Management, Responsive Design, Copywriting, Outdoor & more

Get In Touch.

Contact me if you would like to discuss design, nerdy things, job opportunities or most any thing else without getting weird.

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