Well Hello There
Located in Northern Michigan near the beautiful Manistee National Forest, Nicole Steffen Design is a boutique design firm specializing in a variety of print and digital design services that will bring your business forward in a busy marketplace.
Meet Nicole Steffen
With more than seven years of professional experience as an industry creative, Nicole knows how to get the job done (on time and on budget!). Nicole combines creative thinking with real world problem solving to bring solutions to the table that communicate big ideas and are more than aesthetically pleasing.
Nicole efficiently develops creative concepts with a focus on relevant, powerful, and effective design that surpasses expectations and empower your business.
Going For a Hike
Last Book Read
Practical Demon Keeping
Previous Lives Of Nicole Steffen
Traverse Magazine & MyNorth Media, Traverse City, MI
January 2016 –May 2017
Managed art department resources and budget. Hired photographers, directed and styled photo shoots. Designed covers and features for Traverse Magazine and Northern Home & Cottage as well as multiple smaller in-house and client publications. Managed the design team to produce magazine departments and marketing collateral. Worked with the managing editors to concept and plan upcoming content.
Senior Web Designer
Oneupweb, Traverse City, MI
October 2012–January 2016
Worked with a variety of clients including Molly Maid, Mr. Handyman, Pet Supplies Plus, Amerisure Insurance and True Value. Projects included website design & strategy, UX research & planning, infographics, landing pages, display advertisements, brand positioning and white papers. Additional responsibilities included in-house photography, writing blog posts, marketing strategy and managing social channels.
Lead Graphic and Web Designer
King Media, East Lansing, MI
February 2012 – October 2012
Projects included brand identity development, website design and development, basic SEO implementation, e-mail design, billboards, direct mails, business cards and more. Managed multiple design and development interns to help them grow their skills. Additional responsibilities included vendor selection and copywriting.
ARS Advertising, Saint Joseph, MI
June 2010 – February 2012
Designed various national consumer promotions for Whirlpool, KitchenAid, Maytag, and Jenn-Air Brands. Developed multiple trade publications for The Whirlpool Training Department. Worked with a team to develop a multi-regional commercial, newspaper advertisements, and direct mail for United Federal Credit Union. Other projects Included website graphics, email promotions, logotypes and trade show graphics.
A dream doesn't become reality through magic; it takes sweat, determination, and hard work.
Podcast of Choice
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