Glen Arbor Wines Brand Design and Deployment

Project Details

This brand design project for a small wine label located on the Leelanau Peninsula in Northern Michigan features a sunset view of the Manitou Islands as seen from the beach located only a few minutes walk from the Glen Arbor Wines shop.

Each visual element of the brand, from the paint texture to the photography selected is intended to inspire a strong regional connection to the Sleeping Bear Dunes National Park and Leelanau area.

In addition to the logo design and stationery collateral, a series of wine labels and grand opening materials were developed to support the brand.

Deliverables

Logo design, business card design, product label design, outdoor sign design, magazine ad design, social media header and avatar creation, website creation, wine menu design