Courtney Jerome Media Brand Identity

Posted on Posted in Branding Design

The logo placed on a photo backdrop

Brand Identity

This brand identity was developed for a small media company specializing in video production. The overall design is intended to reflect the client’s personality and includes a fun hint of the Michigan waters that we call home.

The primary logo design includes a gradient

single and to color variations for the logo

Color Use

The client requested a color scheme that was professional but also reflected the waters of Michigan.

Brand color swatches

Logo variations for dark backgrounds

 

Unused Logo Concepts

The client was presented with several different designs based on the requested specifications for the project.

Alternative logo designs presented to the client

Project Synopsis

Courtney Jerome Media is a production company operating primarily in Traverse City and Mount Pleasant. When approached about developing a brand it was quickly agreed upon that the logo needed to be simple, clean, and should try to include a Lake Michigan wave.

Multiple concepts were created. The selected logo design is styled to resemble a signature. This allows the selected logo feel personable while still keeping true to the client’s wish for a clean design.