eFulfillment Service

Project Details

eFulfillment Service in Traverse City felt trapped by their brand. It was outdated and difficult to use. The old brand standards created consistency issues and were developed well before mobile websites were common.

They needed to update their brand to reflect their position as a company living in the digital landscape.

The new logo makes use of cleaner typography, sizes better, and has versions that can work both horizontally and vertically. The overall aesthetic has been modernized while allowing for more flexibility within the brand’s application allowing it to last longer with only minor shifts.