Glen Arbor Wines is a boutique wine brand in Northen Michigan featuring locally produced wines and cider. When approached about designing for the brand it was quickly determined that there was strength in building a brand based on what it is to be in Northern Michigan.
The logo features a scene that can be found just feet from the wine tasting room. The Manitou islands sitting on the horizon beneath a grand sunset.
Each bottle features a different local Northern Michigan scene. Hot spots such as Sleeping Bear Dune’s Pyramid Point, Port Oneida, and Alligator Hill are featured. The Chardonnay even features a winter shot taken while the bottles were designed in mid-Feburary at the end of the road where the wine tasting room is located in Glen Arbor.
The painterly effect used on the bottles and throughout the brand help give the brand an organic element that relaxes the overall vibe of the brand.
In the wine tasting room, visitors are able to select their wines for tasting using the wine tasting menu shown above. The menu is laminated so that it can be used again and again.
The business cards feature additional open space on the back for quick notes, such as important appointments.
A large Stamp is used on the bags to continue telling the Glen Arbor Wines brand story at all stages of the retail journey.
The main exterior sign is clean, simple and elegant. It is placed just above the main entrance and can be seen easily from the road.
Glassware with the Glen Arbor Wines logo continues to reinforce the brand message throughout each visit.
Rack cards help spread the message about the wine tasting room to new audiences visiting the area.
The Facebook page for Glen Arbor Wines was officially launched a couple short weeks before opening the doors. Within only a few short weeks of purely organic outreach, the brand was averaging 500+ impressions on posts.
Nicole Steffen works off both sides of her brain at once–offering up creative solutions with the technological know-how to implement them. She does it with amazing resourcefulness that gives you the biggest marketing bang for your money that you can get. Nicole is all about developing, sharpening and implementing your ideas, not imposing hers on you. Beyond all of that, Nicole is fun to work with!