Three national consumer promotions intended to run concurrently.
Tri-fold brochure—designed to promote the key features of the three promotions. This was updated multiple times during the promotions. Some versions of the trifold brochure included a velvet touch finish and silver foiling on the lettering.
Newspaper advertisements were created for each of the rebate offers. Retailers could use them to promote the offers.
On product stickers were designed and produced for use in show rooms
Website upgrades and a mobile microsite were proposed to the client to help promote the offers.
A direct mail campaign featuring oil and vinegar was proposed for top consumers.