LIne 5 | Traverse Magazine

Posted on Posted in Editorial Design

Oil Pipeline Article for Traverse Magazine - opening spreadOil Pipeline Article for Traverse Magazine - EnbridgeOil Pipeline Article for Traverse Magazine - business leader SheplerOil Pipeline Article for Traverse Magazine - Business Leader Oil Pipeline Article for Traverse Magazine - speaking out

The oil pipeline running under Lake Michigan has become an increasingly hot-button topic. This article, published in Traverse Magazine, features leaders on both sides of the fence. Unlike many articles for Traverse magazine, this article was photographed in cycle shortly before it was set to go to press. Subjects were met either on the way to a policy conference on Mackinac Island or at a PR event held by Enbridge.
Using water as a backdrop for the subjects helped to bring home the idea of the importance of clean water, no matter how you feel about the oil pipeline in the Great Lakes.
Art Direction and Design: Nicole Steffen
Photography: Beth Price
Written by: Jeff Smith