With extensive research into the target demographic and user testing of the previous rendition of the Mr. Handyman website, it was immediately clear that the new website needed to immediately inform users who Mr. Handyman was and what made Mr. Handyman different than aggregator sites like Angies list.
The new homepage was developed to let users scroll in a discovery pattern that reflects various decision points that they may be undergoing. Options such as “top service areas” and “recently completed projects” were put front and center. A call to action for the user to localize their experience was pulled out at various points as well.
Over 18 separate templates, not including drop-downs, pop-up lightboxes, and other interactive elements, were developed for this website. Important sections include localized homepages for franchise owners with custom galleries, the tips and ideas area and the blog.