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Like most designers I can not help but fall in love with anything related to that joyful, sometimes frustrating, obsession known a Pantone. So when Sephora started up their Pantone inspired, tangerine tango terrific line, I couldn’t help but swoon.
Now they have a whole new palette of eyeshadow and I can’t wait for my next trip to Grand Rapids so I can make the purchase and say “I’m wearing PMS 346!”
Striking the right chord with color can mean the difference between a brand's subdued whimper or a siren call that resonates within your target's mind. But finding the perfect palette—one that unites the eyes of your consumers—is a task that often demands more than...
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A key asset in your marketing toolkit for establishing credibility is the strategic use of testimonials. When leveraged correctly, testimonials can transform your brand narrative from simply compelling to absolutely convincing. Here, we will explore the key benefits...
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