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- More than Pretty -
No time? Here’s the gist… An annual report isn't a scrapbook of everything that happened this year. It's a story about what the year meant. Good annual report design uses hierarchy, visuals, and restraint to help readers understand what mattered and why. Because your...
No time? Here's the gist... Why does good marketing fail? Often, it's not your message, your price, your product, or your positioning; it's your audience. You can keep improving the marketing, but if you’re talking to the wrong people, you’re still fishing in an empty...
*keyboard clacking* Ted: “Hey, can you give me a tagline for our lifestyle brand?” AI: “Absolutely. Here are 20 options.” Ted: “Which one feels most like us?” AI: “That depends. Here are 20 more.” — And that’s the strange thing about AI copywriting: it’s incredibly...
Imagine your brand is a person. Let's call him Greg. Greg spent eight months perfecting his outfit. Custom suit. Perfect tie. There were meetings about the exact shade of blue. Now Greg invites you to his house. He isn't at the door. He's in the kitchen, adjusting his...
Few sentences can wreck a good week faster than a prospect saying, "You're too expensive." Just two words. Tossed off on a call, forgotten by the person who said them before they've hung up. And yet they follow you home like a stray you made the mistake of...
“Give me a break, gimme a break, break me off a piece of that, ______ bar.” Ever wonder how you can hum the jingle of a brand years after hearing it or spot a friend's handwriting from two words on an envelope? You can also likely tell which coworker sent the email...
You have a great blog. An amazing newsletter that goes out weekly (38 weeks consistent and counting! Woohoo!) You have a LinkedIn presence and a content calendar someone actually updates and follows. You are, by most definitions, doing content marketing. So, tell me,...
Boss: “Hey, can we swap this color on the website to match the rebrand?” Employee: “Sure. Easy fix.” *clicks a few things* The headline moves. A button disappears, and the footer climbs into the header. Boss: “...Why is it doing that?” Employee: *ominous music* “I...
"We want to be like Apple." It happens in every branding conversation eventually. You know what's coming next. A mood board full of white space. Sans-serif fonts. Maybe a minimalist slide. Product shots floating in the void like they're too important to touch a...
"Here are five more font options for you to look at." Attach. Send. Sit back. It's late, and the logo is still sitting in that familiar purgatory where nobody knows if it's "almost there" or "a bit too bold on mobile," which is often just code for everyone's tired but...
“We need to whip this brand into shape.” Everyone nods in agreement. “We're hiring a brand consultant first, someone who knows what they’re doing.” Again, everyone agrees. So the job ad goes up, and within weeks, you’re welcoming your new...
"Hey Jean, I know it’s been a while, two years to be exact, we’re updating our website and were hoping if you could send over the hi-res logo files?" Three days. No response. Follow-up email. "Hi, just need the AI file when you get a chance." Another week passes....
KOPI vs. CHATTY - THE FIGHT OF THE CENTURY! Announcer: Ladies and gentlemen!! It’s the death match of the ages! In the red corner, armed with nothing but wit and brains, our reigning champion, Kopi, the human copywriter! *crowd cheers* In the blue corner, his fierce...
You scan the site. It looks modern but not sterile. "Hmm… where do I go to inquire about this service?" Header: no clear next step. Navigation: Home. Services. About… no Contact. You scroll. Maybe there's a button tucked somewhere. Nothing. "Okay, footer. That's...
"Did you see how our competitor rebranded? They look so modern now." You're on a call, and someone shares their screen. Everyone leans in. Clean type. New color system. A logo that makes yours feel like it came from a different decade. And there it is, that sneaky...