by Nicole Steffen | Feb 15, 2024 | Graphic Design
Finding design inspiration can be the catalyst for unlocking creativity and fueling innovative campaigns. However, this pursuit of creativity often veers marketers and designers off course, detaching them from real-world challenges that need to be addressed. Many...
by Nicole Steffen | Feb 7, 2024 | marketing
The choice between using illustrations and photography in marketing communications can significantly impact your brand’s message and its reception by your audience. Each of these mediums has its unique strengths and weaknesses. This article aims to provide an...
by Nicole Steffen | Feb 1, 2024 | Graphic Design
Many people believe that you can’t be a successful graphic designer if you can’t draw. This belief has deterred many aspiring designers who feel their sketching skills are inadequate. However, this couldn’t be further from the truth. While having...
by Nicole Steffen | Jan 22, 2024 | marketing
Your marketing materials are the frontline soldiers of your brand, communicating your unique value proposition and playing a pivotal role in attracting and retaining customers. However, the vast array of marketing materials available today can be overwhelming. This...
by Nicole Steffen | Jan 15, 2024 | Graphic Design
In the realm of visual communication, two professional titles often get tossed around interchangeably — Graphic Designer vs. Graphic Artist. Though they may seem synonymous, they serve different roles and responsibilities in the industry. In this article, we will...
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