Ad Campaign Promoting Thrifting

Project Synopsis: Goodwill Northern Michigan “What Kind of Thrifter Are You?” Campaign

We had the privilege of collaborating with Goodwill Northern Michigan to plan, design, and execute their highly successful “What Kind of Thrifter Are You?” ad campaign. The goal was to celebrate the unique personalities of thrift shoppers while driving engagement and sales for GoodwillNMI thrift stores.

To achieve this, we developed a creative concept centered around four distinct thrift personas, such as the “Retro Rebel” and “Vintage Visionary.” Each persona was brought to life with fun, bright colors and playful typography that reflected their individuality, all while staying true to Goodwill Northern Michigan’s brand identity.

The campaign included a variety of print ads in multiple sizes, which were featured in local newspapers and magazines, as well as a robust display ad campaign to maximize online reach. By crafting a cohesive and energetic visual strategy, we helped Goodwill connect with their audience in a fresh and exciting way. The results spoke for themselves: the campaign achieved some of Goodwill Northern Michigan’s highest click-through rates and contributed to a noticeable increase in sales during its run.

Through this collaboration, we were able to help Goodwill Northern Michigan energize their brand, engage their community, and inspire shoppers to discover their thrift personas.