Annual Report Design

Project Synopsis: 2025 Goodwill Northern Michigan Annual Report Design

The 2025 Goodwill Northern Michigan Annual Report was a cornerstone of the organization’s end-of-year philanthropic mailing, driving record-breaking donations during the critical holiday giving season. Designed to inspire, inform, and connect, the report masterfully combined striking visuals, heartfelt storytelling, and the trusted brand elements that Goodwill Northern Michigan has cultivated over the years.

Focusing on the impactful work of GoodwillNMI’s Food and Home programs, the report featured large, emotive photographs and clear, compelling narratives that highlighted the organization’s mission and the lives it touches. Every element of the design was crafted to resonate with donors, partners, and stakeholders, creating a tangible sense of connection and purpose.

The response to the report was overwhelmingly positive, with readers describing it as “stirring” and “impactful.” One donor remarked, “It touches all the senses and fully captures what we do,” while another praised its ability to deliver a “succinctly powerful message” through its thoughtful design and storytelling. The report not only celebrated the mission of GoodwillNMI but also inspired action, making it a pivotal tool in the organization’s most successful year-end campaign to date.