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Nicole Steffen Design

– Goodwill Northern Michigan –

2021 Annual Report Design

Mockup showing the design of the Goodwill Northern Michigan annual report

Annual Report Design Project Details

The 2021 Annual Report was created for Goodwill Northern Michigan to highlight the impact of its community programs.

The overall design reflects the updated branding of Goodwill Northern Michigan and includes large full-page photography from Gary Howe that showcases the programs in action.

The annual report contains the typical and required financial information and stories of GoodwillNMI in action, history, and in-depth information about the individual initiatives and programs that make up the three core outreach pillars for GoodwillNMI—Food Rescue, Building Solutions, and Finding Home.

Lastly, the back cover features an infographic illustrating how donations make a difference and fund the organization and its initiatives.

We are proud to have worked with Goodwill Northern Michigan to create this annual report which helps raise public awareness around their mission and impactful work.

Check Out these Other Effective Graphic Design Projects for Goodwill Northern Michigan

New redesigned business cards created to represent the different needs of each arm of the orginization

Brand Identity Refresh

goodwill digital advertising campaign ads

Advertising Campaign Design

Annual Report design for Goodwill Northern Michigan
Spread of the report showing the CEO's letter
Spread from the annual report showing stories from neighbors in need
Spread from the Goodwill annual report showing three key pillar areas
Food Rescue spread from the annual report design
Housing need spread from the annual report design
Community involvement spread from the GoodwillNMI Annual report
Goodwill's Board of directors
Engagement and call to action spread from the annual report
Final Donate call to action from the annual report
mockup of the booklet
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3077 N Garfield Rd
Suite F
Traverse City, MI 49686