Ad Campaign Design

Ad Campaign Project Details

The Goodwill Northern Michigan Donate and Thrift for Good Advertising Campaign aims to increase brand awareness and drive donations and sales at Goodwill’s eight thrift stores and donation centers across Northern Michigan.

The ongoing campaign utilizes digital ads and in-store displays with bright, fun, and simple creative to remind the community that donating and thrifting at Goodwill helps the organization fund programs supporting neighbors in need.

Digital ads have achieved a click-through rate twice the national average and the campaign is run in two-month bursts throughout the year. Extending the campaign into the physical store environment further reinforces the message and impact.

Overall, the campaign has been successful in achieving its goals of driving donations and thrift sales to support Goodwill Northern Michigan’s community outreach.