Comprehensive Rebranding

Rebranding Project Details

Great Lakes Energy serves over 125,000 customers across 29 counties in Michigan. They have a long history that is closely tied to their brand.

When approaching the rebrand many of the core elements from their previous logo needed to be honored. This included the triangle, Lake Michigan and the sunset.

These elements were modernized and refreshed. Building from the logo specific image and type selections were made to create a brand that reflects the importance of Great Lakes Energy and the place the organization takes in the lives of thousands of Michiganders.

Touching Every Facet

Beyond the core visual materials created during the corporate rebrand, we have redesigned and continue to redesign Great Lake Energy’s communication materials. This work includes brochures, direct mail materials, banner ads, monthly newsletters, and more.