Walloon Booklet Design

Project Synopsis: 2026 Welcome to Walloon

Wally Kidd’s connection to Walloon Lake runs deep, and the 2026 “Welcome to Walloon” booklet needed to honor that legacy while doing real work for his business. We designed a piece that celebrates a beloved place, marks a national milestone, and quietly sells lakefront living, all in one cohesive book.

The design leans fully into heritage. We built the look around vintage visual elements, weaving historical photographs and warm, time-worn textures into pages that feel like a treasured keepsake. The booklet also pays tribute to America’s 250th anniversary, giving the project a patriotic backdrop that deepens its sense of place and pride. Every detail nods to the past while keeping the layout clean and inviting.

The story unfolds in two acts. The first half explores the rich history of Walloon Lake through archival imagery, maps, and reflective storytelling, drawing readers into the area’s character. The second half shifts gracefully into real estate listings on Walloon Lake, presenting available properties with the same care and craft. That transition is the heart of the design challenge: balancing genuine local storytelling with practical promotion, so the listings feel earned rather than tacked on. By the time readers reach the homes, they are already in love with the lake.

The result is a booklet that works on two levels. It is a heartfelt tribute to Walloon Lake’s heritage and a thoughtful, effective marketing tool, proof that history and sales can share the same beautiful pages.

What we delivered: Custom booklet design · Heritage-inspired visual direction  · America’s 250th anniversary tribute styling · Real estate listing layout · Cohesive print-ready layout