Northen Michigan Website Design

Northern Michigan Website Design Project Details

Traverse Benefits is an independent insurance agency located in the Traverse City region with a unique focus on advocating, educating, and giving back to the community.

In late 2021, Andi Dolan, the owner was preparing to increase her outreach and needed a website that could support her business fully.

We developed a clear sitemap that helps move users into areas of the website with benefits, testimonials, and contact information to help them better understand just what Traverse Benefits offers to them.

Visually we wanted to stay away from cheezy insurance industry imagery and focus on the things and people that make Northern Michigan special.

Together, these elements have created a website that yields many new business phone calls for the Traverse Benefits team and opportunities for them to grow as a business.