Brand Redesign

Traverse City Horse Shows Brand Redesign

The Traverse City Horse Shows brand redesign reimagined the existing brandmark to create a fresher, more modern identity while preserving its key visual elements to maintain brand recognition.

The refreshed color palette was thoughtfully inspired by the venue’s existing signage and decorations, ensuring seamless integration with the established visual infrastructure. We also updated the brand’s typography, introducing modern, cohesive fonts to enhance readability and create consistency across all materials.

Additionally, we developed unique accompanying marks for each of the three event series, adding distinction and excitement to the Horse Shows.

This comprehensive rebrand established a cohesive visual language and structure that is now being implemented across all TCHS materials, from ringside panels to magazine advertisements, ensuring a unified and impactful brand experience.