Goodwill Northern Michigan

Project Details

Since early 2020 I have worked with Goodwill Northern Michigan in creating a more consistent visual strategy.

From an updated brand guide to the execution of quarterly advertising campaigns we have endeavored to build consistent messaging that speaks on multiple levels to the doner and the thrifter in Northern Michigan.

This updated strategy has allowed the team at Goodwill to hone their messaging and help more people understand the scope of what they do as a charitable organization in Northern Michigan.