Viewtech VJ3 Marketing Campaign

Project Details

This comprehensive campaign of supporting marketing materials was developed to support the introduction of the VJ3 Borescope into the market ad Viewtech phased out older models and began transitioning into higher resolution digital scopes.

ViewTech is the #1 seller of Borescopes in North America and since its founding has helped over 1000 companies in over 15 different categories discover the ideal borescope for their needs.

Promotional Product Video

Created in partnership with Courtney Jerome Media, this video combines lifestyle videography, professional voiceover, and animated graphics to promote the launch of the VJ3 borescope model.

Vertical and Product Specific Sell-Sheets

With a product that services many industries in different ways—a one size fits all approach was not the answer.

Individual, industry-specific sell sheets were developed to promote the VJ3 to individual businesses.

Additionally, unique tools and features also had product sheets designed to help explain to users exactly how they could take advantage of the addon.

Social Media Brand Support

In conjunction with the product launch for the VJ3. Social Media headers and avatars were designed for LinkedIn and Facebook.

VJ3 Borescope User Manual

The VJ3 is a complex and technical tool. As a new product, it required that a manual be developed that was easy to navigate, understand, and inexpensive to print.

This 36-page manual is designed to print on any black and white printer without any bleed or special bells and whistles. It is clear-cut and as simple to understand as possible.