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Nicole Steffen Design

-Brand Redesign and Brand Strategy in Michigan-

A High-Quality

Rebranding

Stratagy Can Help

Your Business Succeed

Transform your brand with Nicole Steffen Design. Harness the power of strategic rebranding to amplify your brand’s impact on your target audience and accelerate growth.

Brand Design for Growing Businesses in Michigan

Considering Rebranding Your Business?

Ask these questions before deciding to change your business’s brand

  • Do your customers know who you are?
  • Is your business losing customers because of how your business is perceived?
  • Are you going through a major change in how your business operates?
  • Are you embarrassed by your brand?
  • Does your branding align with what you want people to feel when they interact with you?
  • Do you have the tools you need to grow your business?

If you said yes, now is the time to rebrand.

In the simplest terms, rebranding is about changing your business’s visual message to better reach your ideal customer and often involves redesigning your logo, website, and marketing collateral. But the scope of the rebranding process is much broader and may not involve a logo at all.

Brand Guidelines

Help your team stay consistent with brand guidelines. These are the rules that dictate how your company’s brand should be represented.

Logo Redesign

A logo redesign is can be an opportunity to refresh your brand’s look and feel, and to communicate a new message to your customers.

Website Design

A website redesign is often a part of a rebranding process and can improve the user experience and create a more cohesive visual identity.

Social Media Design

A well-designed social media presence can help your business reach new customers and create a better connection with your current ones.

Refreshed Print Collateral

Print collateral is any type of printed material this can include things like your business cards, brochures, and flyers.

Brand Implementation Strategy

This plan will outline how you will roll out your new brand and what steps you’ll take to ensure a smooth transition.

Marketing Materials

It’s essential to create a cohesive look and feel across all of your branding elements so that your customers can easily identify your company and understand your message.

Digital Marketing Stratagies

Through digital channels like email marketing, you can fully communicate your new brand identity to potential customers.

Embarking on a rebranding journey doesn’t imply overhauling every facet of your company’s branding all at once. Instead, we’ll ensure a seamless transition by maintaining consistency across your organization, keeping your brand identity intact and captivating.

Clients we have helped to build their Brands

Rebranding Project Success

Great Lakes Energy Brand Guide

Great Lakes Energy

A fresh look full of heritage

The Great Lakes Energy rebrand was conducted in an effort to modernize the organization’s image and better reflect their importance in the lives of Michiganders.

AlignedProviders

New name, new brand

After changing its business name, AlignedProviders needed a whole new brand identity. The new brand is built around the idea of success through collaboration, with a visual solution that literally checks the mark for hands-on success.

efs brand guidelines

eFulfillment Service

Flexible consistency

The eFulfillment Service rebrand created a more modern and flexible aesthetic that allowed for more consistency within their branding. This helped them to appear more professional and up-to-date in the digital landscape.

Our Brand Design Process

We can help you identify any branding issues and provide a rebranding solution for what your company needs. We pay special attention and care to the history of your business and the equity in your current brand.

One

We Identify the Problem

We can help you identify any branding issues and provide a rebranding solution for what your company needs. We pay special attention and care to the history of your business and the equity in your current brand.

Two

We Develop a Strategy

After researching both internal and external factors that could be impacting your growth, our talented team will create an actionable strategy. That will help you to solve any branding issues by giving you key objectives and effective marketing tactics.

Three

We Create the Plan

The next step of the process is to create a rebranding strategy that outlines the steps needed to accomplish your objectives.

Four

All Systems Go

The final step is to launch the rebrand. Once it’s in place, we monitor everything closely and follow up with regular reports. That way, you know exactly what’s happening.

Get Started with Great Rebranding Today

Developing and implementing rebranding strategies that work is what we do! Give our Northern Michigan office a call today to learn more.

Download worksheet
Take Charge of

Rebranding

Ready to embark on a successful rebranding journey? Don’t miss out on this comprehensive ‘Take Charge of Rebranding’ Workbook!

Packed with valuable insights and actionable steps, this resource will guide you through the process with confidence and ease.

Download your copy now and take the first step towards a revitalized brand that captivates and thrives!

Download your brand workbook

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3077 N Garfield Rd
Suite F
Traverse City, MI 49686