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“Unlock Your Best Life — Guaranteed.” The words practically jump off the screen. You stop. You weren’t even looking for anything, but here you are, clicking. We’ve all been there, right? Scrolling past endless “Buy Now!” or “Don’t Miss Out!” ads like they don’t...
You walk into the supermarket, list in hand, determined to stick to your budget. First stop: the milk aisle. You spot your usual brand, ready to grab it, but then—bam!—a big, bold sign catches your eye: “Limited Time Offer - Buy 1, Get 2!” For a second, you’re...
“3...2...1, go!” For marketers, the “ber” months can feel like running a marathon. You’re tired, stressed, agitated. But there’s no finish line in sight. Whether it’s a new product launch or that rare instance where every campaign is going live at once, crunch time...
Been invited to one of those networking events where you don’t know anyone? You stand there, awkwardly sipping your drink. Watching the room like a hawk and trying hard not to run for the exit. Then you spot him walking towards you. Big smile as he strides. Hands...
Pretend you’re Farmer John. You’re at a farmer’s market, selling your homegrown tomatoes. To your left is another tomato stall. A few vendors in front are other farmers also selling tomatoes. A customer walks up to your stall. She looks at your ripe red produce....
Visuals are a must for effective marketing. Whether it’s photographs, custom illustrations, or striking graphics, any marketing campaign requires some form of visuals. Good images and graphics grab attention, help share a message, and improve engagement. They are...
Design is everywhere. Like it or not, every part of our modern life is designed and curated. Big social media apps like Instagram, Facebook, and YouTube are excellent examples of the power of design at work. Open the app and you’ll be scrolling for hours. That’s not...
Ever find yourself staring at the ceiling at 2 a.m.? You want to sleep. You should be asleep. But your brain hates you and it won’t shut up. So you pick up your phone and start to scroll. Your fingers moving frantically up and down the screen. “Oh, Jenny’s got a...
Remember American Idol? You know how every contestant shared a bit of themselves before they entered the audition room—like a mini “origin story,” if you will, for the audience. Those little snippets became a basis for how the audience saw them. Kelly Clarkson? She...
“Robots are taking over the world!” Dun. Dun. Dun. [Cue a massive crowd screaming in the background] — Don’t you think that tagline belongs to a 1950s sci-fi movie poster? But alas, this robotic future is happening now. Right here. What was once a sci-fi junkie’s...
For marketers, privacy isn’t just a buzzword but a critical component if you want your marketing strategy to succeed. Excited about coming up with designs or caught up brainstorming about your marketing roadmap? These are fun things to do, but there’s one vital part...
With everything rocketing at a fast pace, staying ahead of the competition means coming up with unique marketing strategies to allow you to stand out. But what happens if your in-house creative team is overworked from handling too many projects at once? Maybe they...
In 1993, Jeff Manning, executive director of the California Milk Processor Board, spearheaded the iconic "Got Milk?" campaign despite not having a design or marketing background. By clearly communicating his vision to the creative team at Goodby Silverstein &...
Brand consistency is the secret weapon of successful marketing executives. As a marketing leader, you know the challenge of maintaining a cohesive brand design across all campaigns—it's like herding cats. You're juggling multiple responsibilities, often with limited...
Do you remember the first time you bought an iPhone? You take it out of the box, grinning ear to ear while peeling off that slick plastic from the screen. For a brief moment, you feel a shot of buyer’s remorse, thinking, “Can I even afford this? ” But seconds later,...
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