You’ve probably seen them before—those freebie boxes that businesses put together, stuffed with pens, notepads, and other random trinkets & trash. And you’ve probably gotten one or two yourself, only to toss them in a drawer and forget about them. So, what’s the point of a swag box, anyway?
Businesses put together swag boxes as a way to promote their brand and get their name out there. But if no one wants the contents of the box, then it’s not going to do much good. That’s why it’s important to put together a swag box that people will actually want to keep and use.
Here’s How:
Choose Quality over Quantity
When it comes to swag boxes, it’s better to choose quality over quantity. A few high-quality items will be more impressive and more useful than a bunch of cheap trinkets. Not only that, but people are more likely to remember your brand if they’re using something that they actually like. So spend a little extra money on items that people will actually want to use, and your swag box will be a success.
Include Useful Items
Another important tip is to make sure that the items in your swag box are actually useful. No one wants another pen that they’ll never use—they can get those for free at the bank! The best place to start is with items that people will need and use daily, such as notepads, travel mugs, or water bottles. If you choose items that people will want to use, they’ll be more likely to remember your brand every time they reach for them. A little bit of whimsy and craziness can have a huge wow effect at first, but it frequently leads to the item being handed over to the kids, so keep an eye out.
Don’t Be Cheap
When it comes to putting together a swag box, don’t be cheap! The whole point is to promote your brand, so you want to make sure that everything in the box is high-quality. Cheaper items look cheap, feel cheap, and they’re not going to do much to promote your brand or get your name out there—as they quickly disintegrate. It’s better to spend a little extra money on higher-quality items than to try to save money by including more cheaper ones. One or two quality items will have a much larger lasting impression than 10 low-quality trinkets.
Be Branded
Design every item in your swag box to match and exceed people’s expectations of your brand. Work with a designer to ensure that your logo and brand colors are incorporated into the items inside the box in creative ways. This way, people will remember your brand name long after they’ve received and used everything from the box.
Remember a Call to Action
Finally, don’t forget to include a call-to-action in your swag box! Whether it’s an offer for a free consultation or a discount on your products or services, make sure that you include some sort of call-to-action so that people know what you want them to do next. A call-to-action will help convert leads into customers, so it’s an essential element of any successful marketing campaign – including your swag box!
Keep these important tips in mind when creating your next swag box if you want people to actually use it and keep the items inside to promote your business. Quality over quantity, include practical items, avoid being cheap, make sure every item represents and exceeds people’s expectations of your brand, and don’t forget a call-to-action so people know what to do next. By following these suggestions, you’re guaranteed to create a successful promotional tool!
If you’re interested in learning more about how to create a swag box that people will love and want to promote your business, be sure to reach out for a free consultation! We can help you design and put together an impressive box that will really stand out and help get your name out there.
