Traverse City is a great place to do business. The economy is booming, and there are plenty of opportunities for businesses of all sizes. However, with so many businesses competing for attention, it can be tough to stand out from the crowd. If you’re looking for marketing ideas that will help your business thrive in Northern Michigan, this is a great start. In this blog post, we will discuss some impactful marketing strategies that will help you reach the local community and achieve greater visibility in Northern Michigan.

Here are some impactful marketing ideas for businesses in Traverse City:

Sponsor a local event: There are always events going on in Traverse City. From the Bayshore Marathon to a full season of Golf events at the Bear, there is no shortage of opportunities to get your business name out there. Sponsoring a local event is often overlooked and is a great way to show your support for the community and generate positive brand awareness among niche audiences.

Get involved with the Chamber of Commerce (aka. Traverse Connect): Traverse Connect is a great resource for many businesses in Traverse City. By getting involved, you will have access to exclusive networking events, promotional opportunities, and more. This is an excellent way to make connections and grow your business. Elk Rapids, Leelanau and Petoskey all have active chambers that are worth paying attention to and interacting with.

Advertise in local publications: There are many publications targeting businesses in Traverse City. By advertising in these publications, you will reach a wider audience and gain exposure for your business. Record-Eagle, Northern Express, and the Traverse City Business News (TCBN) are all great options depending on your ideal customer.

Join a BNI group: If you are just getting started or if you simply want to build stronger business-to-business relationships, BNI (Business Network International) is a great way to connect with other businesses in the area. There are many different chapters in Traverse City, so you can find one that fits your industry and interests. This is an excellent way to grow your network and get referrals.

Update your website: It may seem like generic advice but in today’s digital age, your website is often the first impression potential customers will have of your business. Make sure it is up-to-date and reflects your brand well. If you don’t have a website, now is the time to create one.

Give back to the community: Traverse City is a giving community. There are many ways to get involved, such as volunteering, donating to local charities, or sponsoring a local sports team. Not only will this make you feel good, but it will also help you build brand loyalty and goodwill.

Build your brand on social media: Social media is a powerful tool that can be used to reach a wide audience. If you’re not already active on social media, now is the time to start. Create profiles on popular platforms such as Facebook, Twitter, and Instagram and start sharing your brand with the world.

Go to Recess: Recess is a monthly business networking event that changes venues every month and is hosted by the TICKER. This is a great opportunity to meet other business professionals and make connections.

Attend a business expo: Business expos are a great way to network, learn about new products and services, and gain exposure for your business. The Traverse City Business Expo is a great option and takes place every year.

Host a lunch and learn: A lunch and learn is a great way to educate potential customers about your products or services while also providing a networking opportunity. This is an excellent way to generate leads and grow your business.

There are many ways to market your business effectively in Traverse City. The key is finding the right mix of strategies that work for you and your business. By implementing some of the ideas listed above, you will be well on your way to success.

By utilizing some or all of these marketing ideas, you will be well on your way to success in Traverse City! Do you have any other suggestions? We would love to hear them! Leave a comment below.

If you’re looking for more marketing tips and advice, be sure to check out our blog. New articles are posted regularly!