Are you Jonesing for Jones Soda, because I sure am?

Hip, cool, and different, Jones Soda stands out in the crowed multi billion dollar Coke and Pepsi dominated soft drink industry. But how does the little guy succeed in the soft drink industry?

The answer–-BE DIFFERENT.

You become connected to Jones Soda, it is not just something you drink you make Jones soda a part of you.

HOW
It’s the culture. When Jones Soda was founded, in 1994 by Peter van Stolk, the soft drinks were sold at “hot spots.” coffee shops, skateboard shops, tattoo parlors, hangouts, and events. From there Jones grew.

For advertising Jones stays away from the traditional media; wisely choosing to appeal to youth on a more local, personal, and interactive level. They sponsor alternative sport players, do Free give always at events, and more.

One of the most successful aspects of the Jones Soda brand is the bottle labels. On the company’s website, www.jonessoda.com ,users can upload and submit their own images to be used on the labels.  As of Spring 2004 Jones soda has had over 4,300 different images on their bottles. The constant change, keeps the brand fresh. And the system for uploading and voting keeps people involved in the Jones Community.

BEING DIFFERENT

During the Presidential election, Jones Soda released some special “presidential” bottles.

Right now they have a series of geek friendly D&D bottles.

Unusual flavors like fufu berry, kiwi, and blue bubblegum.

How about opening up a can of WoopAss when you need an energy pick me up.

Or some flavorful, fizzy candies that give your mouth a buzz.

And with every bottle you open there is always a user submitted fortune hiding inside the cap.

And, never forget, the annual completely vegan tofurky and gravy flavor.