Sponsorship Deck Design

Traverse City Horse Shows Sponsorship Deck Design Project Details

The design project for the 2024 Traverse City Horse Shows (TCHS) Sponsorship deck was an opportunity to not only create an engaging marketing tool, but also to advance the existing TCHS brand. The project involved extensive use of high-quality images captured from the horse shows, thereby providing a vivid and authentic portrayal of the events.

The primary goal of the project was to create a compelling presentation deck that would captivate potential sponsors and convincingly illustrate the benefits of partnering with TCHS. It was important that the deck could function both as a standalone document and as a tool to be used in conjunction with a sales team member.

One of the key design strategies used throughout the deck was the creation of unique spreads. Each spread was designed to be distinct, keeping the viewer engaged and interested in the content. This approach was balanced with a consistent visual cadence across all spreads, ensuring a cohesive and unified look and feel. This balance between uniqueness and consistency was instrumental in maintaining viewer interest while still reinforcing the TCHS brand identity.

High-quality equestrian images from the horse shows were used liberally throughout the deck. These images served multiple purposes: they showcased the excitement and prestige of the events, they provided a real-world context for the sponsorship opportunities, and they helped to further the TCHS brand evolution.

The end result of the project was a highly visual and effective sponsorship deck. It serves as a powerful tool for the TCHS sales team, enabling them to accurately convey the benefits of sponsorship and the unique opportunities presented by the TCHS events.