I discovered these wonderful little plays on the Apple logo by Viktor Hertz this morning. Run on over to his flicker page to get a closer look!
Why “Reinventing the Wheel” Can Derail Your Branding Efforts
In the realm of branding and graphic design, the axiom of "reinvent the wheel" is a seductive chant that entices many. As marketing managers, you're often at the vantage point where innovation intersects with the familiar, grappling with the spectral range between the...
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