Consistent branding can lead to 23% more revenue, according to experts. Growing your brand awareness will help you take your company to the next level by generating more leads and sales. Many small businesses don’t think much further than their logo when trying to grow brand awareness. 

While a top-notch logo is vital, it only scratches the surface of what you should be doing to take your brand to the next level. There are several other brand assets that you should consider. Start with the tips below to make sure you’re getting the most out of your marketing. 

The Personality of Your Brand

You have to embrace the intangibles when exploring what is brand assets that make a difference. The personality and tone of your brand are as big a contributing factor as anything. 

Influencer marketing as an industry has a value of $13.8 billion today. Many brands are able to become profitable based on the wit, charm, and tone that you market with. This personality needs to be consistent throughout every piece of content that you create, the way that you write, and how you present your brand in advertisements.

Consult your company’s mission statement to figure out how you’d like to use personality to raise awareness. 

Your Original Content

Original content is one of the best marketing assets that you’ll put to use. Content creation is a long play that will also endear you to your public. Create content in a way that makes it easy for people to identify you, and to build emotional connections. 

Make sure that you are regularly blogging, producing video content, making podcasts, and other types of content. Keep your content on a regular schedule so that you’re getting the return on investment (ROI) that you need. 

Slogans and Intellectual Property

Phrases, sayings, and slogans have sold products since the beginning of modern marketing. This intellectual property will serve as one of your best digital brand assets, particularly if you’ve found some creative winners. 

Always make sure to protect your intellectual property with trademarks, patents, and other protections. Factor in your color schemes so that you have brand recognition across the board. These little pieces of creativity add a layer of context to your logo so that you can further tell your story. 

Study Your Brand Assets

Knowing your brand assets will help you get the best from your marketing efforts. These tips explain how you can get the most from your branding without focusing on the logo alone. Take the time to consider these forms of marketing, so that you can also find a professional that can serve you.