If you’re like most business owners, you understand the importance of quality branding. In order to set yourself apart from your competitors, it’s important that your brand is top-notch. One way to increase the quality of your brand is by investing in custom photography.
Here are three reasons why custom photography is worth the investment:
1) You’ll be able to work with a professional photographer who understands your vision and can help bring it to life.
Investing in a custom photography session means you get to work with a professional photographer who understands your vision and can help make it come to life. A custom photo session can be designed specifically for your needs, and the photographer will make sure that you’re satisfied with the end result. So, if you’re looking to increase the quality of your brand, custom photography is definitely the way to go!
You will also be able to tailor the session to fit your specific needs. This is your chance to get creative and really make the most of the experience. Whether you’re looking for headshots, product shots, or something else entirely, custom photography gives you the freedom to create exactly what you need.
Types of shots every business should have:
- Photos of your product or service in action
- Environmental shots that shows your products or services being used in their natural setting
- A headshot of you, the business owner! Customers like to see who they’re doing business with, and a professional headshot is a perfect way to introduce yourself.
2) Custom photography costs less than you probably think.
Custom photography can be a great investment, especially when you consider the cost of constantly buying stock, creating graphics, or the potential impact of amateur photos on your business growth. When you work with a professional photographer, you’re able to get exactly the photos you need.
Professional photographers often charge hourly or a flat fee for the project. This means that you’ll know exactly how much the custom photography session will cost before it even begins. You can set a budget and find a photographer who fits your needs.
Plus, when you have high-quality photos, you can use them over and over again. So, not only does custom photography save you money in the long run, but it also gives you peace of mind knowing that you have exactly what you need.
Assuming you’re in the market for a custom photographer, here are three tips to get the most out of your investment:
Do your research: spend some time looking at portfolios and reading reviews to find a photographer that fits your style. Photographers have different styles and you want to make sure you find one that meshes well with yours. Selecting a local photographer typically will be the most cost-effective option and has the added benefit of being able to meet in person to discuss your project prior to booking.
Be clear about your vision: the more specific you are about what you want, the easier it will be for the photographer to deliver. A shot list can be helpful in this case. Communicate, communicate, communicate: before, during, and after the photo shoot.
Get a contract: this will protect both you and the photographer by outlining the expectations and terms of the agreement. Make sure you understand the copyright agreement before you sign anything. Different photographers will grant different levels of usage rights, so it’s important that you know what you’re getting.
3) Custom photography increases your brand quality.
When you invest in custom photography, you’re not just getting a few nice images – you’re getting high-quality branding that will help your business stand out from the crowd. Professional photographers take the time to carefully plan and execute each shoot, so you can be sure that the final product will be top-notch.
1) Professional photos help you stand out from the competition.
Custom photography is a great way to make your business stand out from the competition. High-quality, professional photos can help you capture the attention of potential customers and set you apart from the crowd.
2) Custom photos build trust and credibility.
People are more likely to do business with a company they trust. Professional custom photography can help you establish trust and credibility with potential and current customers. When they see that you take your branding seriously, they’ll be more likely to trust you with their business.
3) Custom photos create a lasting impression.
Good branding is important – it helps customers remember who you are and what you offer. Custom photography helps you create a strong, lasting impression that will stick in people’s minds long after they’ve seen your images.
But what about, how to find a professional photographer here in Traverse City?
You are in luck we have a thriving community of excellent photographers in Northern Michigan. Many do both brand photography and wedding photography, so if you have heard of a good wedding photographer they may be the first place for you to start.
1: Ask for recommendations:
If you have friends or fellow business owners in the area that have had custom photos done, start by asking for recommendations. Chances are they will be more than happy to share their experience and help you get in touch with a photographer they loved working with.
Once you’ve got a few names to choose from, it’s time to start doing your research. Look at each photographer’s website and social media accounts to get a feel for their style and see if it matches what you’re looking for.
If you like what you see, reach out and set up a consultation to discuss your project in further detail.
2: Use Google:
If you don’t know anyone who’s had custom photos done, don’t worry – there are plenty of other ways to find a great photographer. Start by doing a simple Google search for “brand photographers in Traverse City” or “wedding photographers in Traverse City.” This should give you a good starting point to begin your research.
When you’ve found a few photographers you like, take some time to look at their portfolios and read reviews to make sure they’re reputable and have a history of happy clients. Once you’ve narrowed down your options, reach out and set up consultations with each photographer to get a better sense of their style and see if they’re the right fit for your project.
3: Work with a marketing and branding agency (like Nicole Steffen Design-shameless plug-I know!) to help you find the perfect photographer:
If you’re still not sure where to start, need help figuring out what photos you need, how to make the best use of the photos, or if you want some help finding the perfect photographer for your project, consider working with a marketing and branding agency.
Many branding agencies already have relationships with local photographers and can help you figure out exactly what kind of photos you need to take your brand to the next level. They can also provide guidance on how to use your custom photography to improve your website, social media presence, and marketing materials.
If you’re interested in working with Nicole Steffen Design, feel free to reach out!
Custom photography is a great investment for almost any business – it can help you stand out from the competition, build trust and credibility with your customers, and create a lasting impression. So if you’re in the market for custom photography, be sure to keep these tips in mind to get the most out of your investment. Thanks for reading!
If you found this article helpful, be sure to check out our other blog posts on graphic design and branding! And if you’re looking for a photographer here in Traverse City, we’d love to chat with you about your project. Give us a call or shoot us an email today!
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