Direct Mail Campaign

Direct Mail Project Details

This project for the team at Aqueus involved the creation of a custom mailer aimed at soybean farmers. The goal of the project was to generate leads for Aqueus’s product, Growthful, which is an auxiliary soil amendment that helps growers to increase crop yields.

To achieve this goal, we designed an eye-catching and informative trifold mailer that was consistent with the Aqueus brand’s existing colors and fonts. We included statistics and information about the benefits of using Growthful, and targeted soybean farmers specifically.

The mailer was distributed to over 10,000 soybean farmers across several states via traditional mail. By combining traditional advertising with digital strategies, we were able to generate immediate leads for Aqueus.

Overall, the success of the Aqueus Direct Mail project demonstrates the effectiveness of custom mailers for generating leads and spreading the word about new or breakthrough products. With the right design and strategic targeting, mailers can be a valuable tool for startups and established organizations alike.

In partnership with Freshwater Agency