Did you know that case studies are one of the most effective forms of marketing? Case studies tell your readers a story, and stories are one of the best ways to connect with your audience. Stories evoke emotion while painting a picture of what your business has to offer. 

Any marketing consulting agency will tell you that you need to have case studies as part of your marketing plan. A case study showcases the products or services you sell, showing your reader how they helped solve a person’s problem. Position your brand as an authority in your field with effective case studies. 

But how do you get started with a marketing case study? This guide will discuss our top three tips for creating better case studies. Learn how to maximize the impact of case studies on your business. 

1. Tell the Entire Story 

Storytelling is a communication tool that humans have used for centuries. Stories enable us to engage and share in ways other methods don’t allow. Storytelling, in marketing, provides us with a way to connect with our customers. 

A well-written case study will let your reader know the customer you’re featuring in your case study. You should hit the following points in the case study:

• Your customer’s goals
• Who the customer is 
• What they do
• Your customer’s needs
• How your brand satisfied their needs and helped them meet their goals

You shouldn’t stop telling your story a month or two after you’ve helped your customer achieve their goals. Continually follow up with them, updating your case study as necessary. You want to illustrate the long-term benefits of your solutions. 

2. Ensure It’s Easy to Read

Case studies in marketing should be easy to navigate. A massive chunk of text will be intimidating, discouraging your readers from diving in. Your case study should be easy to read and scannable. 

Utilize the following elements in your case study:

• Images
• Headers
• Bulleted lists
• Italicized or bold text

These formatting elements will allow your readers to find the most crucial parts of the case study. They’ll quickly understand the value your business delivers. 

You can add multimedia elements to your case study, especially if it’s featured on your webpage. Consider adding images, PDFs, and videos to your content. 

3. Real Numbers Speak Volumes

Avoid using generic terms in your case studies. You don’t want to tell your reader that your services “doubled revenue” for your customer’s business. Tell them the exact numbers that you helped your customer achieve. 

Clear and direct numbers create a more substantial case study. Your case study should be as exact as possible. Provide specific numbers and actual proof in the form of graphs and charts. 

Learn More About Our Marketing Consulting Services

Any reputable marketing consulting firm can speak volumes about the value of case studies. Nothing is more effective than a well-written and designed case study. Case studies allow you to show your consumers the value your brand has brought to others and what you can bring to them. 

Are you looking for marketing consulting firms in Michigan? Nicole Steffen Design is here to help with your brand strategy. Contact us today to schedule a consultation.