Did you know that presenting a brand consistently across all marketing platforms can increase revenue by up to 23%?

Imagine your business seeing that increase in sales. Now stop imaging and actually make it happen!

Through brand consistency, you can increase revenue among reaping other business benefits. Keep reading to learn the importance of brand consistency for your company.

What Is Brand Consistency?

Brand consistency refers to how an organization delivers messages that align with its brand promise and core values.

In short, brand consistency is how “on-brand” your marketing efforts are. Following brand guidelines and showcasing brand identity are essential factors for advertising a business.

When your brand is recognizable across different marketing channels, you create a cohesive consistent brand identity to attract potential customers and keep existing customers.

Why Is Brand Consistency Important?

Businesses in Traverse City, Michigan, and beyond should maintain their image to show consumers they are stable and trustworthy. Customers aren’t going to trust you from the jump.

When you opt for marketing services, experts can keep you relevant in the mind of the consumer. This is done by ensuring your brand stays consistent and recognizable.

Here are just a few reasons that brand consistency is important:

Makes You Memorable

Repetition through brand guidelines allows customers to experience similar feelings when they see any of your ads. They can correlate different campaigns to your brand.

When they see, hear, or read something about your brand, they are more likely to remember it if your ads are consistent. If you are memorable, consumers will consider your brand when deciding who to buy from.

Contributes to Brand Recognition

Consumers are skeptical about brands they’ve never heard of before. This is because, unfortunately, there are scam companies out there wanting to take advantage of consumers.

Businesses with a distinct marketing consistency are easier to recognize. This increases trust and saves money.

Increases Revenue

If a consumer is trying to decide between two products, they are going to go with the brand they are more familiar with. When you work on brand consistency, you are more likely to be recognized and trusted.

Brand consistency and the sales process go hand in hand. With this reliability, you increase revenue because consumers are more likely to buy from you.

How to Build Brand Consistency

The best way to build brand consistency is by hiring a marketing company that knows Michigan can help you create brand guidelines. Knowing where to start is always the hardest part but a marketing consultant is equipped to help.

Along with working with a professional marketing team, you can follow these tips to create brand consistency:

• Write a mission statement
• Create brand guidelines
• Use similar color palettes
• Run brand audits

Doing these things can help you create a cohesive online and offline presence that is easily recognizable by your preferred audience.

Brand Consistency in Michigan

Your Michigan business can benefit from brand consistency. If you want to be memorable and increase revenue, updating your brand guidelines is key.

Nicole Steffen Design can help your brand stay consistent across different marketing channels. Complete this contact form to schedule your free brand consultation.