Marketing Materials Redesign

Marketing Materials Redesign Project Details

To align with the rebrand of Great Lakes Energy, a project was undertaken to update all marketing materials to reflect the brand’s contemporary visual style. After the new logo and initial collateral were approved, we swiftly updated the extensive library of support materials.

The marketing materials comprised of informative brochures about Great Lakes Energy offerings, bill inserts for various programs, and pull-up banners for events and trade shows. The materials were meticulously assessed and updated regularly with new information as programs and offerings evolved.

With this concerted effort, Great Lakes Energy sent a clear message to its members, emphasizing their commitment to providing efficient, reliable, and dependable electric services to their communities. The updated marketing materials enabled Great Lakes Energy to maintain a consistent brand identity across all their communications and outreach efforts.