Advertising Campaign Creation

Ad Campaign Project Details

Truestream Internet’s “Internet at the Speed of You” advertising campaign focuses on human connections and what matters most when it comes to an important internet connection. Instead of talking about megabits or gigabytes, this campaign strives to create meaningful connections by taking away the technical jargon and emphasizing real-life moments.

This concept is further exemplified through a series of sayings and scenes related to meaningful human connections, such as “Connecting to what matters,” “Making spirits bright,” “Spontaneous video chats,” and “Never missing a moment.” which are updated seasonally.

The visuals for this campaign feature everyday people in a realistic setting wearing flannel shirts and lounging on the sofa – highlighting the importance of making meaningful connections free from complicated jargon and superfluous technicalities. With this creative approach, Truestream amplifies their branding message that even with increasing levels of speed, focusing on people is what really matters.